Friday, 12 July 2013

EGO SELF IDENTITY - WHAT ABOUT THE AUSTRIANS


This picture tells a story, like most things associated with Sigmund Freud. It is the sign in Vienna in the Berggasse indicating where the museum dedicated to Sigmund Freud is located. Berggasse can be translated as Mountain Alley. The sign is like the tip of an iceberg.

But first:
The Sigmund Freud Museum in Vienna is a museum founded in 1971 covering the Sigmund Freud’s 's life story. It is located in the Alsegrund district, at Berggasse 19. In 2003 the museum was put in the hands of the newly-established Sigmund Freud Foundation, which has since received the entire building as an endowment. It also covers the history of psychoanalysis.

The building was newly built in 1891 when Freud moved there. The previous building on the site, once the home of Victor Adler, had been torn down.
His old rooms, where he lived for 47 years and produced the majority of his writings, now house a documentary centre to his life and works. The influence of psychoanalysis on art and society is displayed through a program of special exhibitions and a modern art collection.
The museum consists of Freud's former practice and a part of his old private quarters. Attached to the museum are Europe's largest psychoanalytic research library, with 35,000 volumes, and the research institute of the Sigmund Freud Foundation.
Freud Museum Příbor 
The display includes original items owned by Freud, the practice's waiting room, and parts of Freud's extensive antique collection. However his famous couch is now in the Freud Museum in London, along with most of the original furnishings, as Freud was able to take his furniture with him when he emigrated. A third Freud Museum, after London and Vienna, was started in the Czech town of Příbor in 2006 when the house of his birth was opened to the public.
The museum contains an archive of images containing around two thousand documents, mostly photographs, but also paintings, drawings, and sculptures. The collection consists of almost all of the existing photos of Sigmund Freud and his family, a large number of photos of Anna Freud and photos from psychoanalytic congresses etc.
Freud Museum London
In 1938 Freud was forced to leave German-annexed Austria due to his Jewish ancestry, and fled to London. The museum was opened in 1971 by the Sigmund Freud Society in the presence of Anna Freud. In 1996 the building was expanded with new rooms for special exhibitions and events. The Foundation has ongoing plans to expand the museum.
Since 1970 the annual Sigmund Freud Lecture has taken place in Vienna on Freud's birthday, 6 May. This event, at which psychoanalysts speak on a contemporary theme, was established by the Sigmund Freud Society and is now organised by the Foundation.
The thing about the sign is that it requires one to incline one’s head slightly to the left to read it. This is the case from either side. It is mounted on a sturdy steel pole shaped like a tuning fork. The letters are in Franklin Gothic, white on a red background. Franklin Gothic and its related faces are realist sans-serif typefaces originated by Morris Fuller Benton (1872–1948) in 1902. “Gothic” is an increasingly archaic term meaning sans-serif. Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of European faces like Kabel and Futura, they were re-discovered by American designers in the 1940s and have remained popular ever since.

The sign gives every indication of being a very solid modern structure.  It stands out and, rather like a drawing pin on a map to indicate a specific site, it is pinned into the pavement.

It is a very specific structure. It seems to indicate, that despite the history of anti-Semitism , Anschluss and National Socialism, this is where the great man first made his mark. This is where the history of psychoanalysis begins, right here in the city of Vienna on the Berggasse, and we ask you to tilt your head in recognition of that. There is a great deal of overcompensating going on here.  So what does this say about the Austrians?

In my research, I found another interesting little conundrum.  If one looks at Google map and expands the map to include Europe, by dragging the little man in the top left hand corner to place it on the map to obtain a street view, one finds that a street view in Austria is not available, and very few places in Germany have the facility of a street view. In Austria, the only “street view” is inside a couple of Museums in Vienna, the Neue Berg Museum, the Schatzkammer and the Kunshistorisches Museum.

What would Freud have made of this? Do the Austrians have something to hide? Has the effect of National Socialism so scarred them that they are wary of the slightest of photographic intrusions on their lives?

Whether or not these musings have any significance, I can only repeat that the sign is but the tip of an iceberg, an iceberg as designed by Freud. 



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