Tuesday 16 July 2013

SOCIAL SOFTWARE - THE PERSONAL INFO CLOUD

Continuing research and thought on aspects of social identity I note the following entry concerning Third Place Theory from Professor Ray Oldenburg:
Oldenburg
The third place (also known as third space) is a term used in the concept of community building to refer to social surroundings separate from the two usual social environments of home and the workplace. In his influential book The Great Good Place, Ray Oldenburg (1989, 1991) argues that third places are important for civil society, democracy, Civic engagement, and establishing feelings of a sense of place.
Oldenburg calls one's "first d; place" the home and those that one lives with. The "second place" is the workplace — where people may actually spend most of their time. Third places, then, are "anchors" of community life and facilitate and foster broader, more creative interaction. All societies already have informal meeting places; what is new in modern times is the intentionality of seeking them out as vital to current societal needs. Oldenburg suggests the following hallmarks of a true "third place":
    Free or inexpensive
    Food and drink, while not essential, are important
    Highly accessible: proximate for many (walking distance)
    Involve regulars – those who habitually congregate there
    Welcoming and comfortable
Both new friends and old should be found there.
There are eight characteristics that define a Third Place, as described by Oldenburg.
Neutral Ground: Occupants of Third Places have little to no obligation to be there. They are not tied down to the area financially, politically, legally, or otherwise and are free to come and go as they please.
Leveler: Third Places put no importance on an individual’s status in a society. Someone's economic or social status does not matter in a Third Place, allowing for a sense of commonality among its occupants. There are no prerequisites or requirements that would prevent acceptance or participation in the Third Place.
Conversation is Main Activity: Playful and happy conversation is the main focus of activity in Third Places, although it is not required to be the only activity. The tone of conversation is usually light hearted and humorous; wit and good-natured playfulness are highly valued.
Accessibility and Accommodation: Third places must be open and readily accessible to those who occupy them. They must also be accommodating, meaning they provide the wants of their inhabitants, and all occupants feel their needs have been fulfilled.
The Regulars: Third Places harbour a number of regulars that help give the space its tone, and help set the mood and characteristics of the area. Regulars to Third Places also attract newcomers, and are there to help someone new to the space feel welcome and accommodated.
A Low Profile: Third Places are characteristically wholesome. The inside of a Third Place is without extravagance or grandiosity, and has a homely feel. Third Places are never snobby or pretentious, and are accepting of all types of individuals, from several different walks of life.
The Mood is Playful: The tones of conversation in Third Places are never marked with tension or hostility. Instead, they have a playful nature, where witty conversation and frivolous banter are not only common, but highly valued.
A Home Away From Home: Occupants of Third Places will often have the same , feelings of warmth, possession, and belonging as they would in their own homes. They feel a piece of themselves is rooted in the space, and gain spiritual regeneration by spending time there.
With the increase in social mobility and the limitations caused by economic constraints, a strange paradox has arisen. The increase in mobility appears to have created a stronger attachment to ‘first places’ and ‘second places’. Not ‘growing up’ in a particular neighbourhood leaves a gap, and getting to know one’s surroundings can be daunting, therefor assimilating in the workplace becomes a stronger object. It appears that ‘third places’ are more likely to be created through associations formed in the ‘second place’ rather than through associations with neighbours. With the advent of the internet and ‘Social Websites’ there is now the digital or virtual third place, which is more naturally interacted with whilst the individual is at home in the ‘first place’; however, the ‘smart phone’ and the ‘notebook’ have enabled the ‘third place’ to evolve into what can only be called a ‘Personal Info Cloud’. Social Network Software is now ubiquitous. It too, has developed its own theory and theoreticians.
There is an interesting piece by Thomas Vander Wal, described as an information architect, entitled The Elements in the Social Software Stack, which includes the following: (note the eight characteristics as defined by Oldenburg)










Order of the Elements
The order is: Identity and Object; Presence; Actions; Sharing; Reputation; Relationships; Conversation; Groups; and Collaboration.

Vander Wal
IDENTITY:
Identity is comprised of the information about the person using the social software tool. Often the identity is a built upon profile information such as name, username, location, personal website, e-mail, photo or avatar, and sometimes the person's age. These pieces help others recognize the person and can carry associations from other interactions and/or services to the current service (that is if the individual wants this cross-service tracking). Contact information is normally required for setting up an account so the service (and the people running the service) can communicate with the person. Sometimes the contact information is shared if the person using the service permits the sharing of the contact information with other people using the software/service.
Identity is also augmented through the inclusion of usernames on other services and sites the person contributes to or has an account on. This cross-service identity helps people who use other services to find their friends and contacts more easily. The cross-service identity also helps tie others understanding of the identity and possibly reputation as understood by other people. Cross-service identity connecting can also be used for aggregating content that an identity shared on another service into a new service.                                                                                                                   Identity is included in the focus on object-centred sociality as it is people who are being social around the object. It seems that there is a co-dependent relationship between the person (their perceptions as expressed through their interest and actions around and about an object). The identity is a pivot to learn more about these understandings for a richer understanding by those reading/consuming what has been shared. This is much like the object is a pivot to find others who have interest in the same type of things.
OBJECT:
The object is the core focus of object-centred sociality and in this representation with one identity interacting it is part of them co-dependent at the core of the graphic. The object is the centre of the sociality. The object is what is being shared with others. This shared object may be a photo, bookmark/link, video, statement, or other matter. The object may be digital or non-digital in nature. Lastly, the object can also be what is being built in a collaboration-focused effort.
Active Elements: Now that we have the cornerstone set of the two main components for sociality we can start looking at the elements around these two components. Again, these actions and elements are in a specific order that build upon the previous elements. These are active elements because they are either actions or are the result of sets of actions.
Presence: The identity is often built around static profile information, but people are not static as they have lives they lead and people have locations and tasks they perform that provide context for understanding perspective of statements or related actions. Presence can be a simple as Twitter’s question of "what are you doing?" It can also be location, time, availability, and/or activity. These provide others a glimpse of understanding, or at least a hint of the identity's perspective. In the case of Twitter and similar services the statement of presence is not necessarily related to another object, but the presence statement in and of itself acts as the object. In the case where presence is the object, the object is directly related to the person and not an external object. The presence statements may or may not be shared with others as the understanding is quite helpful information for the individual for later recollection as to why they made other statements or actions.
Actions: Using stated presence or the inferred presence, as the actions connote presence around an object that action is taking place around. The actions are what is being done as an expression communicating  to one's self or to others what they understand. This may be as simple as just expressing interest (even if the interest is negative). These actions are expressions of the person's understanding can take the form of annotation, messaging, modification of the object, commenting, rating, tagging, flagging or favouring, storing, naming, etc. The actions are tied to the person who is taking the action and linked to the object around which they are taking the action. These actions are in most cases the some form of adding data or meta data to or around the object. In social bookmarking in del.icio.us the object is the link expressed as the URL and the person is taking the action of saving the link and is likely also annotating and tagging that link for at least their own retrieval. The actions always include the identity and the object (which may be the person's own identity and presence). Actions may or may not be shared with others. As many services provide public, selective, and private access to the information and actions.
Sharing: The act of sharing is where we finally start fully acknowledging social actions. The presence and actions elements can be private, if the person behind the identity wishes. Sharing is the social action that opens up the capability for all others (or only others whom have been given permission) to see their actions and possibly presence around an object. This can also include opening access to an object for others to see and others to add their annotations and actions around the object. This includes open annotations of other's openly shared objects or objects shared to a closed community to which the person has access.
Reputation: Shared presence and actions are the elemental building blocks for reputation. Reputation can build upon something as simple as existence on a service, by having an identity there. Reputation grows based on the interpretation of others based on shared presence and actions. The actions that build reputation can be through the content that has been created by that identity. Others' understanding grows through seeing annotations that are by an identity (ratings, notes, comments, what is shared, etc.). Others also see actions that have been attributed to the identity, which may not be the direct actions that are seen, but can be actions of stating a relationship, joining a group, rewards (top contributor, etc.), or other indirectly perceived action. The volume of actions also builds reputation. This can be the breadth of actions or breadth of subjects covered. Volume can also be depth of actions. Depth is how many in a subject area and/or the depth of understanding showed on a subject. The breadth and depth lead to understanding of quality. Quality is often attributed by others based on their own perceptions and understanding. Perceptions, as we know, vary from person to person and that builds trends of reputation. Quality is also interpreted through perception. These interpretations are can be reflected in what others actions taken around an identity (identity can be the focal object in this activity) such as rating contributions made by an identity, favouring/holding on to the actions of an identity (comments, their favourites, etc.), electing to follow the actions through subscribing or other similar actions, etc. Others may also write about an identity to express and understanding of the identity.
Relationships: Based on reputation people chose to interact with that identity. Through interaction, relationships are established or built. This may be explicitly stated in some manner (the "connection" or "collaborator" or "friend" distinctions in some social services are examples). Relationships may also be an inferred relationship based upon actions. The inferred relationship is through another's actions of following, subscribing to actions, annotating an object, or other actions. Relationships may be causal (as result of actions) or intended. The breadth of the relationship needs also be considered. A relationship between people or their identities can be based only on a precise subject matter or many distinct subjects in a granular social manner. The relationship may be more broad-line by encompassing most subjects that around a person and their identity. There is rich derived value that can be built upon through identifying and understanding the granular subjects of common interest between people. The relationship can be one that is expansive, in that one person or both are learning and exploring new ideas and material through the shared experiences and shared understanding of the other. Understanding that a relationship is only as broad as a similar interest(s) (it does not have to be the same polarity (like/dislike)) such as for acoustic bebop jazz will help framing the relationship for what is shared, followed, and interaction made around.
Conversation: A relationship predicated on some understanding of reputation (remembering that it may be a rather thin understanding of reputation) provides a good foundation the next stage, conversation. The conversation is most often with an identity about or around an object. The conversation may be a 2-way or multi-directional. This communication may be a synchronous live conversation or asynchronous over time (message boards or other services what allow comments or time ordered annotations. The conversation in a social environment is open and often around an object (keeping in mind the object may be a person's presence statements as in Twitter). These conversations may be structured through form-based forums or list serves. The conversations may be free-form as in Consummating’s flirting through tagging or other open communication structures.
Groups: It is in the conversation (derived from relationships based on reputation) that people with similar interest come to the point where they want a more formal relationship so to have more focused communication and sharing and these people form a group. The group is a sub-set of the whole service, as in Ma.gnolia’s groups for sharing social bookmarks (Ma.gnolia's groups can be open to all or they can be closed and not seen). The sharing is a collective understanding of the group with each individual identity openly sharing their actions around that subject matter or interest. The group is normally comprised of trusted listeners who have a relatively strong understanding of reputation. The group is a collective voice what accounts for each voice. There does not have to be a common goal other than sharing information around (tightly or broadly clinging to the subject of interest) and each voice matters in the group.
Collaboration: Groups working often leads to collaboration where not only are people openly sharing information as individuals, but aim to work together to build objects. One example of this is a wiki where there the object is the development of a page or set of pages built through a collaborative process. The collaborative process has one goal (explaining a subject in the case of a wiki) and the group works with a single focus and intentionally becomes a single voice. The object being built may be text content, video with different production tasks and skills needed, other media, an application or service, or other object (physical or digital). Central to collaboration is an understanding of what is being built. Collaboration is most often iterative though building upon what is there with the goal of improving it.
And now its business:

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