In
my quest for writing identity I have come across an advertising agency named
Identity
Advertising.
“A
brand’s equity is based on its delivered identity.” is their slogan.
Their
stated philosophy is:
Creativity
is our passion, and as much as we love creative art, we love business, and we
believe that the most successful businesses are those accomplished with the
help of art. Our mission is to deliver an effective 'Call To Action' in more
ways than one. We analyse the given situation, we provide a thinking-outside-the-box
point of view to the effort of selling our client’s products and
services, and we carry on with the physical implementation. This involves
drawing together best practice in usability, creative visual design and
powerful copy writing
Their
stated history:
The
year 2001 was Identity year of establishment. We started by examining
alternative Egyptian market access options, before effectively launching our
activities. Within three years time, Identity's activities were re-structured
to enable offering complex services, and serving new clients.
The
year 2006 was the year of media business and expansion. Identity has reached a
remarkable increase of its revenues, and set high quality standards for all its
work, and implements creative solutions for our clients' services and products.
By
the year 2009, Identity continued growing, and served across a wide range of
marketing communication services: in addition to digital and physical
advertising, Identity has launched several solutions in the fields of marketing
plans, industry trend analysis and marketing implementation plans.
Now,
Identity advertising is considered one of the fastest growing advertising
agencies in Egypt with extensive experience in both above the line (ATL) &
below the line (BTL) advertising techniques. Identity's excellence has attracted
several major national and multinational clients, and made it one of the most
distinctive advertizing agencies in the Egyptian full service agency market.
One
of their clients is Kuwadico, which claims:
Kuwadico broke ground in Egyptian real
estate development with Grand Heights, its first project combining the regional
expertise of NREC and the longstanding reputable Wadi El Nil Company. Grand
Heights is a new venture in compound living, bringing innovative, and
pioneering lifestyle standards to Egypt.
Grand Heights provides living solutions for
the most common issues related to compound living. Extensive research has been
conducted to identify these problems, and to develop the most efficient way to
address them. This is to ensure a comfortable and convenient lifestyle for our
residents.
At Kuwadico we have endeavored to create a
revolutionary way of living in Grand Heights, and we have succeeded in
pioneering a new standard of compound life by combining comfort, convenience
and luxury. We cater to dynamic individuals and families whose lifestyle
demands the highest level of quality in the every day details. Grand Heights
residents will have at their disposal a unique range of services and world-class
architectural design, interior design, and
landscaping.
Spread over a vast 3.8 million square
meters, Grand heights enjoys the abundant greenery that a prime position in the
Green Belt has to offer. It is strategically positioned just north of 6th of
October City and constitutes one of the most prestigious mixed use communities
west of Cairo. Only a few minutes from the 26th of July Highway and the
Cairo-Alex Desert Road, Grand Heights offers its residences quick accessibility
into both 6th of October City, as well as the heart of Cairo. Close proximity
to commercial centres such as Mall of Arabia is an added benefit. With privacy, security, and peaceful
living as our top priorities, we at Grand Heights are keen on providing our
residents with the lifestyle they deserve. Leaving all the hectic stresses of
city-life behind, being a Grand Heights resident affords you all the luxuries
and amenities you need for your daily living. Our units meet high standards of
luxurious finishing, and on-time delivery. Your unit is ready to be furnished
once delivered, no additional finishing hassles to contend with. We are
committed to not only meeting your expectations, but more so, to exceeding
them.
Identity Advertising produced this video:
I have looked on google map at the location of the proposed development. Will everything be ready in 2014?
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