Wednesday, 3 April 2013

CAN SAYING IT AND 'SHOWING IT' REALLY MAKE IT SO?


In my quest for writing identity I have come across an advertising agency named
Identity Advertising.

“A brand’s equity is based on its delivered identity.” is their slogan.

Their stated philosophy is:
Creativity is our passion, and as much as we love creative art, we love business, and we believe that the most successful businesses are those accomplished with the help of art. Our mission is to deliver an effective 'Call To Action' in more ways than one. We analyse the given situation, we provide a thinking-outside-the-box point of view to the effort of selling our client’s products and services, and we carry on with the physical implementation. This involves drawing together best practice in usability, creative visual design and powerful copy writing

Their stated history:
The year 2001 was Identity year of establishment. We started by examining alternative Egyptian market access options, before effectively launching our activities. Within three years time, Identity's activities were re-structured to enable offering complex services, and serving new clients.
The year 2006 was the year of media business and expansion. Identity has reached a remarkable increase of its revenues, and set high quality standards for all its work, and implements creative solutions for our clients' services and products.
By the year 2009, Identity continued growing, and served across a wide range of marketing communication services: in addition to digital and physical advertising, Identity has launched several solutions in the fields of marketing plans, industry trend analysis and marketing implementation plans.
Now, Identity advertising is considered one of the fastest growing advertising agencies in Egypt with extensive experience in both above the line (ATL) & below the line (BTL) advertising techniques. Identity's excellence has attracted several major national and multinational clients, and made it one of the most distinctive advertizing agencies in the Egyptian full service agency market.

One of their clients is Kuwadico, which claims:
Kuwadico broke ground in Egyptian real estate development with Grand Heights, its first project combining the regional expertise of NREC and the longstanding reputable Wadi El Nil Company. Grand Heights is a new venture in compound living, bringing innovative, and pioneering lifestyle standards to Egypt.
Grand Heights provides living solutions for the most common issues related to compound living. Extensive research has been conducted to identify these problems, and to develop the most efficient way to address them. This is to ensure a comfortable and convenient lifestyle for our residents.
At Kuwadico we have endeavored to create a revolutionary way of living in Grand Heights, and we have succeeded in pioneering a new standard of compound life by combining comfort, convenience and luxury. We cater to dynamic individuals and families whose lifestyle demands the highest level of quality in the every day details. Grand Heights residents will have at their disposal a unique range of services and world-class architectural design, interior design, and landscaping.
Spread over a vast 3.8 million square meters, Grand heights enjoys the abundant greenery that a prime position in the Green Belt has to offer. It is strategically positioned just north of 6th of October City and constitutes one of the most prestigious mixed use communities west of Cairo. Only a few minutes from the 26th of July Highway and the Cairo-Alex Desert Road, Grand Heights offers its residences quick accessibility into both 6th of October City, as well as the heart of Cairo. Close proximity to commercial centres such as Mall of Arabia is an added benefit. With privacy, security, and peaceful living as our top priorities, we at Grand Heights are keen on providing our residents with the lifestyle they deserve. Leaving all the hectic stresses of city-life behind, being a Grand Heights resident affords you all the luxuries and amenities you need for your daily living. Our units meet high standards of luxurious finishing, and on-time delivery. Your unit is ready to be furnished once delivered, no additional finishing hassles to contend with. We are committed to not only meeting your expectations, but more so, to exceeding them.
Identity Advertising produced this video:

I have looked on google map at the location of the proposed development. Will everything  be ready in 2014?





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